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April 03, 2006

How's your brand memory?

Bild01_1 Interesting study by "art-technology-philosophy group of basket weaving enthusiasts and theory do-it-yourselfers" (their words) monochrom into brand recall - they asked 25 people to draw various well-known brand logos from memory. The results are interesting, particularly for brands (such as BP, Adidas, Philips & Eskimo/Algida/Walls) who have changed their logos of late. How well would you do?

If you want to do the test yourself, here are the brands (don't click through the link above until you've tried the test):

  • Adidas
  • Lacoste
  • Apple
  • Maggi
  • BP
  • Peugeot
  • Coca Cola
  • Philips
  • Eskimo (Walls in the UK, Algida elsewhere in Europe)
  • Toyota
  • Iglo
  • Raiffeisen

Thanks to swissmiss for this.

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