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December 20, 2006

Whither the page view? (3)

A little late to the punch with this one, but some interesting numbers were released by Comscore last week which showed that MySpace has beaten Yahoo! in web traffic for the first time. The story behind the story is that Comscore's measure is based upon page views, and the feeling is that Yahoo! has suffered because of its implementation of Ajax across its network.

In related news, a new homepage for Microsoft.com was launched last week which uses more Web 2.0-style technologies (including Ajax) to deliver a smoother user experience. The folks over at MS.com have been working with Webtrends to ensure that the new page has been instrumented correctly. You can read more about this on Eric Butler's blog.

(via E-consultancy)

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