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August 29, 2007

Ian Thomas Lies

Have just finished watching the video that Avinash made of the presentation he gave at SES San Jose last week. He mentions (and is very kind about) Gatineau a couple of times - thanks, Avinash - but for me the real nugget of useful information in the presentation is Avinash's tip on how to find my blog if you can't remember the URL - just type "Ian Thomas Lies" into your search engine of choice (Avinash says type it into Google, but you'd all use Live.com, wouldn't you?), and this blog comes up as the no.1 result. Heh.

You can watch the presentation by clicking on play in the box below. The juicy Gatineau stuff comes around the 40th minute. But it's well worth watching the rest if you'd like a "web analytics industry 101" rundown of the main data collection methodologies and the major players. Avinash also makes some comments in the middle part of the presentation about the difficulties of monetizing web analytics which echo (to some extent) comments I made in a previous blog post on the same topic.

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