Web Analytics in the movies

So if you thought you were destined to spend the rest of your life explaining what web analytics is to bored-looking people at cocktail parties, think again, because Sony Pictures is about to take the industry mainstream (kinda) with the release of Untraceable, a movie about a serial killer who uses real-time traffic data from site visitors to decide how quickly to kill people. I always knew it was a dark art...

One of the more amusing details about the movie is the location that it was filmed in - none other that Portland, Oregon, home of Webtrends, and, of course, the one and only Eric Peterson. Anything you want to tell us, Eric? ;-)